7 Product Listing Ads and Google Shopping Secrets

7 Product Listing Ads and Google Shopping Secrets

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Creating a well converting Google Ads can be tough. Sometimes it can be the simplest tip that will end up saving you the most money. Today we’re going to touch on 7 of the best tips to increase your conversions with Google ads. The first tip would be to have good images that stand out to your potential customers. Search some of the keywords relevant to your product and check out the other products already out there. Make sure that your photos are relevant to what is being searched, but also make sure that your image draws in the customer’s attention. Next, you’re going to want to make sure that your titles are keyword rich. This means that your title needs to be packed full of keywords that relate to your product and are going to attract buying customers when they search that keyword. Negative keywords are another huge component to driving your conversion rates up. It’s important to note which keywords fail to give you sales when searched. Since Google charges you based on when a customer clicks your ad, it’s important to note as many negative keywords as possible so that you’re not wasting money on a customer that isn’t going to buy from you anyways. Another great thing to do is remarket to these customers. Note which keywords are being clicked on and remarket that out to that demographic. It’s always important to review and adjust your ads as well. Check out which keywords are performing well and which keywords are not. If you’re noticing that one keyword is not performing well, turn it into a negative keyword. If you’re noticing that one keyword is doing very well, turn that into a text AdWord. A text AdWord is a Google ad shown at the top of the page when your keyword is searched, and this might just catch a customer’s eye and drive them to your landing page. Finally, create multiples of your ad. You can rename your product as many times as you’d like with different thumbnail images so that your product dominates the keyword search page. Also, as a bonus tip, create separate campaigns for your mobile and desktop traffic. It’s great to note which keyword are performing better on desktop versus mobile, this is another great way to increase your conversion rates.

1. Good Images
2. Keywords Rich Titles
3. Negative Keywords
4. Remarket
5. Review and Adjust
6. Text Adwords
7. Create Multiples

Bonus Secret
Create Separate Campaigns For Mobile and Desktop Traffic.
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10 thoughts on “7 Product Listing Ads and Google Shopping Secrets”

  1. Ok so how do I market music and I don’t own my own website? But instead I was planning on using Apple ITunes Music link to gear traffic to my music. Or use YouTube video and from there they can click on link to buy

  2. Thank you very much, what you share can help me spend my advertising costs more valuable. Especially your last extra share, the next time I advertise, I will try to separate the desktop and mobile ads. .Again ,top appreciated about your share .非常感谢你,你分享的内容可以帮助我把我的广告费花得更有价值。特别是你最后的一个额外分享,下次我打广告的时候,我会试着把桌面端的广告和移动端的广告分开。

  3. When I am searching on Google images .. ther some images "Product" watermark …
    But in my case… my e-commerce site images don't have that "Product" tag .. please give me answer 😓😓😓

  4. G00gle Workspce/Gsuite Account (Premium Gmail), Google Drive Unlimited and all, Suitable to G00gle Ads and others. Availble in bulk. Wa +six two eight five eight four zero one five four nine zero eight Or message irwanirmawan1996(at)gmail(dot)com

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