Best YouTube Ads Campaign Settings for 2021

Best YouTube Ads Campaign Settings for 2021

In this video, we’ll go over, step-by-step, how you can set up your YouTube ads campaigns with the most optimal campaign settings to get the best revenue.

We’ll show you how to create a new campaign with direct response ads and set up all the details like campaign type, bidding type, audiences, targeting, devices, and more.
Also, we’ll teach you a way to get around the new mandatory setting that forces you to check the ‘Video Partners on The Display Network’ option.

Other important details that can really help your campaign succeed are simple things like frequency capping and scheduling your ads, so we’ll talk about that as well.

If you want to learn more about YouTube Ads, subscribe to the channel and watch this video until the end. At the end of the video, we’ll teach you two ways to run just in-stream ads, if you still want to do it.


00:00 Intro
00:19 First Steps To Start A New YouTube Ads Campaign And Get The Best Results
01:01 How To Optimize Your YouTube Ads Campaign
01:42 The Best Way To Choose Networks For Your YouTube Video Ads
02:35 Location And Inventory Type Sections When Setting Up a YouTube Video Ads Campaign
03:16 How To Set Up The Sitelink Extensions Section
03:40 Best Way To Use Product Feed And Conversions Sections For Your Video Ads
04:12 What Devices Should You Choose For Your YouTube Ads Campaign
04:33 Why Setting Up Frequency Capping Is Important For Your YouTube Video Ads?
04:58 How To Schedule Your Ad to Show Up in Specific Hours
05:33 How To Set Up Your Targeting Details For A YouTube Ads Campaign
06:52 Adding The Video Ad To Your Youtube Ads Campaign – How to Setup the Details
08:31 How To Run In-Stream Ads Format


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About Linx Digital Agency:
Linx focuses on video ads for YouTube Ads and has made a name for themselves focusing on clients who provide courses, info products, consulting, and service offers as well as high ticket tangible goods. The Linx team has grown over the years and is now comprised of a dozen full-time & part-time employees. All our staff goes through extensive media buying and data analysis training. If you want to get 2x-5x ROI on your Ads, request your free consultation here-

6 thoughts on “Best YouTube Ads Campaign Settings for 2021”

  1. Shash I watched the whole video to see what content details you exclude in the Excluded Types and Labels section, and you exactly missed that part 😁😁

    Otherwise, I use almost exactly the same settings you explained in all my campaigns, except that I often use Standard Content inventory for my type of clients and I often leave Unknown and +65 age intervals out since I consider the former “noise” for the algorithm and the latter “irrelevant” segment for the ads I run. Awesome video, thank you 👌🏻

  2. When we try to use the google ad editor to remove search and display network it says "Invalid video networks setting. To post the campaign, edit video networks." Is this workaround not possible anymore in 2022?

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