Building an Ad-Hoc Funnel Report with Google Data Studio // Tutorial

Building an Ad-Hoc Funnel Report with Google Data Studio // Tutorial

Learn how to create an ad-hoc funnel report using data from Google Analytics. You’ll learn the steps you need to follow to create a funnel report inside Google Data Studio using filters to only include the pages leading to a conversion action on your website.

Join my Google Data Studio course: https://www.lovesdata.com/courses/google-data-studio

EXTRA RESOURCES:

Tutorial on creating a Google Analytics dashboard using Google Data Studio: https://www.youtube.com/watch?v=zHpxMIiJrTA />Tutorial on creating a Google Search Console dashboard using Google Data Studio: https://www.youtube.com/watch?v=O4sIwhahak0 />Tutorial on creating a social dashboard using Google Data Studio: https://www.youtube.com/watch?v=_OAgw3S4DPs />
JOIN MY FREE GOOGLE ANALYTICS COURSE:
http://lovesdata.co/rJ0WL

SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata />
JOIN THE CONVERSATION!

Twitter: https://twitter.com/lovesdata
Facebook: https://www.facebook.com/LovesData/
LinkedIn: https://www.linkedin.com/company/loves-data
Google+: https://plus.google.com/+LovesData

Welcome to my YouTube channel! I’ll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!

10 thoughts on “Building an Ad-Hoc Funnel Report with Google Data Studio // Tutorial”

  1. I'm late but amazing content!! This can be especially useful if you have a pre-defined process like a sign up or ordering and want to see where you're losing customers thank you so much for the content

  2. But this report in theory can also include users that checked out any of the pages of the 5 steps and left and bounced right and did not go through the steps of funnel? If 5 people went to the page on step 1, and 3 abandoned, and 2 continued to step 2. Will show a report with 5 pageviews on step 1 and 2 on step 2. But if the situation is 5 people went to step 1, then bounced. And 2 new people went to step 2, the report will look the same. But no one really went down the funnel in my second case. I think this is a good start, but I also think all pageviews in step 2 should be part of the same session from step 1. And all the pageviews in step 3 should be part of the session in step 2. Thoughts on this? What I can see now is just to remove bounces, if session duration is zero, filter them out. Maybe something can be done with preview or next page dimensions?

  3. Hey, Great video. looked everywhere for it haha, how hard should it be to find?! I would also like to know how to mix in other data to see 1, how many was exposed to my facebook and adwords campaigns and 2. How many paying users i have in stripe. thanks

Leave a Comment

Your email address will not be published.