Changing Attribution Models in Google AdWords

Changing Attribution Models in Google AdWords

👉 Watch the updated tutorial at https://www.youtube.com/watch?v=X-L1YtdBal0 />
In this video you’ll learn how to change the attribution model used for conversions inside your Google AdWords account. And we’ll also touch on the options which are… last click, first click, linear, time decay, position based and the data-driven attribution model.

EXTRA RESOURCES:

Understanding attribution models in Google Analytics: https://www.youtube.com/watch?v=R5iAvF8sHpQ />Getting started with Google AdWords: https://www.youtube.com/watch?v=kshBPb-qUTw />Google AdWords conversion tracking: https://www.youtube.com/watch?v=WgVOm7pxdOg />

JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL

TWEET THIS VIDEO: https://ctt.ec/x9KEt

SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata />
JOIN THE CONVERSATION!

Twitter: https://twitter.com/lovesdata
Facebook: https://www.facebook.com/LovesData/
LinkedIn: https://www.linkedin.com/company/loves-data
Google+: https://plus.google.com/+LovesData

Welcome to my YouTube channel! I’ll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!

8 thoughts on “Changing Attribution Models in Google AdWords”

  1. Great content thank you. Question – You mentioned that conversion attribution is only for search and shopping ads. So does that mean remarketing and dynamic remarketing is all last click attribution (ie all of the sale goes to remarketing). And if that is the case, if a user clicks on a search ad, and then clicks on a dynamic ad and converts, does the full conversion go to remarketing and 0 goes to the search ad?

Leave a Comment

Your email address will not be published.