ClickMagick: How to Properly Track Microsoft Ads (Using Tracking Template)

ClickMagick: How to Properly Track Microsoft Ads (Using Tracking Template)

Complete Step-by-Step Microsoft (Bing) Ads Masterclass:

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If you are interested in a click tracking course specific to ClickMagick, check out my updated course on my website:

And if you need help with a specific issue and want me to personally take a look at your setup, I can help! Check out the ‘My Services’ section of my blog:

Where is the Bing tracking template?: 0:45

How will this benefit me?: 1:42

Bing/Google keyword tokens: 2:24

Link to the ClickMagick token page:

Alternatively, you can type in ‘How To Track Pay-Per-Click Keywords’ in the ClickMagick FAQ.

Hey all!

In this video, I show you how to use the tracking template in Bing Ads. This is a space where you can insert your tracking link with some additional sub-ID’s so that you can track your clicks on ClickMagick!

Why do you need to use the tracking template, you ask? 2 reasons.

1) Your clicks may not show up on ClickMagick if you use Bing Ads and do not use the tracking template. If you input your tracking link into the destination URL, your clicks may not show up on ClickMagick. If you have numerous traffic sources and want to track everything under one platform, ClickMagick is the way to go. But in order to track your Bing Ads clicks, you must input the tracking template properly.

2) You can enter additional ‘tokens’ to the end of your tracking link in the tracking template field to provide more information about the clicks, where they are coming from, what device was used, etc… Kind of like what we did by adding additional sub-ID’s at the end of our links to determine our exact traffic source ( />
For example, by writing down the token {keyword} in those same squiggly brackets after your tracking link in the tracking template, your ClickMagick will show you exactly what keywords triggered the click! This is especially useful if you have the action, engagement, and sales pixels inserted, and want to see which keyword corresponded to your highest sales. This way, you can remove the under-performing keywords and increase the budget for your highest-performing keywords!

As opposed to Google AdWords, you can also add the token {querystring} and that will tell you exactly what the user actually typed in the Bing search bar to trigger your ad and then have it clicked. Again an incredibly useful tool if you are using anything but exact match type for your keywords since it will tell you what caused the click and will allow you to fine-tune your keywords by adding negative keywords that don’t yield clicks and adjusting current keywords to make them more specific to what the users are looking for.

If you want to add the instant scroll when the user opens you URL, you would need to insert the ‘#sectionxxx’ at the end of your TRACKING link. Here is a video I made earlier about to get users to immediately scroll to a section of your page if you only have one page: />
That’s it!

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Thanks for watching, and I’ll see you in the next video!

10 thoughts on “ClickMagick: How to Properly Track Microsoft Ads (Using Tracking Template)”

  1. Hello! Hopefully you see this comment. I have been searching a video like this, to use bing ads and connect it to ClickMagic and I finally found this one. I noticed it’s 2 years old! Can you perhaps make a new and updated one or is it not required for me to follow these steps? I ask because some steps you show are not there when I try it. Please note I am a complete beginner on Bing Ads.

  2. Hey Ivan thanks for the great video! Do you know if it's possible to track Bing UET events via a ClickMagick tracking link only (without meddling with the landing page codes or button CTAs)? Meaning all the codes are to be in the ClickMagick tracking link pixel section only. Thanks!

  3. The Bing Ads interface is different today and this video is 3 yrs old. Question for the new interface.
    When placing your clickmagick url with Bing tokens, do you place the url in "Tracking URL" or "Final URL" in Bing Ads? I'm asking because if I place it in the "Tracking URL" and test it, it can't find the landing page. If I place it in "Final URL" and test it, it CAN find the landing page.

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