Content Marketing For Beginners: Complete Guide

Content Marketing For Beginners: Complete Guide

In this video, you’ll learn how to do content marketing and some tips to help you get started (even if you’re a beginner).

Additional Content Marketing Resources

Keyword Research Tutorial: From Start to Finish ►

How to Do Keyword Research for a NEW Website (Full Tutorial) ►

Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs ►

SEO Course for Beginners (by Ahrefs) ►

Complete SEO Course for Beginners: Learn to Rank #1 in Google ►

YouTube SEO: How to Rank Your Videos #1 ►

How to Get More YouTube Subscribers ►

YouTube SEO / Video Marketing ►
Content marketing is the process of creating and distributing content to attract and retain customers.

You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job is to lead people towards a profitable action.

If you’ve never really bought this whole idea of “content that sells,” this concept might not make a whole lot of sense or just sound cliche.

But if you think about why and how you made your last purchase that wasn’t a necessity like groceries, or clothes, content was probably involved. You probably had a problem, searched for solutions, and content from blogs, videos, and reviews led you through your entire purchasing journey.

With so much information available at the tip of our fingers, consumers will be influenced by content. Through the power of content marketing, you can intentionally integrate your company and products within these purchasing journeys.

Content marketing helps to creates awareness and attracts potential customers to your content, your content engages them and builds credibility for your brand, it converts visitors into customers, it allows you to build a loyal following, and for a software product like ours, it helps retain customers because they learn how to do new things with our tools leading to increased usage.

Best of all, your revenue compounds because unlike advertising where your ads stop appearing the minute you stop paying, content that surfaces where and when your customers are searching, is consistent.

And it’s important to note that no matter how good your content is, if your products aren’t up to scratch, then content won’t save you at least for the long haul.

The two main parts of content marketing is:
► Create content
► Distribute or promote it

You’ll learn everything you need to know about how to do those two things well in the video.


0:00 Intro
5:40 Create your content
8:02 How to promote blog content
11:21 How to promote YouTube content

#contentmarketingforbeginners #contentmarketing #contentcreation

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10 thoughts on “Content Marketing For Beginners: Complete Guide”

  1. @Ahrefs,
    I have a few queations
    1. To what extent does.a Content Creator/Marketer need to be skilled in tech skills like video editing, photo editing, graphic design?
    2. Related to previous question, is there a role in marketig that specifically focuses on creating, editing and managing just the visual content, or is this.the role of that standard Content Creator/Marketer?
    3. Related to previous question, when one says"video" as one of the co tent formats, does that mean that simple you tube video of a person talking or explaining something in front of the camera, or a commercial/promotional video, and if the latter is incmuded too, does the Ckntent Creator make that promotional video or editor in the team?
    4. How big is the demand for Content Ceeator/Manager job today, clmpared to.other Digital.Marketing jobs?
    5. What is the difference between Editor and Content Creator/Marketer?

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