Conversion Rate in Google Analytics 4 (GA4) // Where is it? And how can you calculate it?

Conversion Rate in Google Analytics 4 (GA4) // Where is it? And how can you calculate it?

How do you find Conversion Rate in Google Analytics 4 (GA4)? Is Conversion Rate missing from Google Analytics 4? In this video, you will learn how to calculate your conversion rate using data from Google Analytics 4 with the help of Google Data Studio.

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○ Tracking conversions in GA4 –https://youtu.be/OD6kj7awY9s
○ Getting started with GA4 –https://youtu.be/iJyGEuiIjOk
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○ Link GA4 to Google Ads –https://youtu.be/-bYPgBn3XjU
○ Ecommerce tracking with GA4 –https://youtu.be/2mNZQV7wFFo
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8 thoughts on “Conversion Rate in Google Analytics 4 (GA4) // Where is it? And how can you calculate it?”

  1. Hey Benjamin! Is it possible to track user's behavior within Intercom live chat (intercom.com)? It looks like Tag Mager doesn't see those clicks. And Intercom does not have direct integration with GA4 yet.

  2. Benjamin great video as always, but the example you showed is a bit wrong since there is already a built-in metric in data studio for checkout named 'Checkouts', So the filter is redundant and u can simply create a calculated field by dividing the 'Checkouts' metric with the 'Total users' metric.
    *FYI – this is the same for purchases & add to carts that already have built-in metrics

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