Learn the most important component of Google Tag Manager – Data Layer. Understanding the Data Layer is key to successful Google Tag Manager setups.
– Learn how data is added to the Data Layer (with dataLayer.push).
– Learn how data can be access from the Data Layer (with custom event trigger and Data Layer Variable)
– Learn the 3 most common rookie mistakes that you should avoid at all costs while working with the Data Layer.
=== LINKS ===
📕 Data Layer Cheat Sheet
✭ Intermediate-Advanced Google Tag Manager course
✭ Video: how to install Google Analytics 4 with Google Tag Manager
=== TIMESTAMPS ===
00:00 – Intro
00:53 – What is Data Layer
02:00 – How to add data to the Data Layer (dataLayer.push)
09:03 – How to read data from the Data Layer
19:24 – 3 data layer rookie mistakes
21:22 – Final words
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===