If you are running Facebook ads and want to understand the key differences between a Landing Page Views vs. a Link Clicks ad delivery optimization then you are at the right video.
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Link Click Optimization
1. Run "link clicks" first.
2. Let FB collect data from your website's Pixel for awhile.
3. Switch to "landing page views".
I would only leave "link clicks" on if the url doesn't support Pixel like a YouTube video or Etsy listing.
thanks zaryn, very useful insight!
Hi Zaryn, You have new Sub here, Def not leaving
You are articulate and easy to understand. You delivered the concept precisely and concisely. And of course, coupled with scenarios and numbers. This is gold
Link Click will be cool..
This is awesome…pls do make more case study videos….Thank you π
but if they click on the ad they will end up on the landing page? Im so confused
Valuable content
Great content, thanks a lot for this! My main problem is that my Cost Per Landing Page View constantly increases – one day is 2$ and then the next day it is 19$ which is crazy if I set 10$ daily budget. Is there a way to reduce cost per landing page view, or which campaign objective usually does have the lowest cost for landing page view? Thanks in the advance.
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