Looking for a Google Ads remarketing tutorial? We’ve got one for you right here!
Trevin from the WebFX Marketing team has the advice you need to get started with remarketing for your business.
Introduction to Google remarketing // 00:00:00
What Google remarketing ads are // 00:00:44
The Google Ads and Analytics tags // 00:01:27
Tutorial: How to create your audience list // 00:02:21
Google Ads remarketing list requirements // 00:02:46
Tutorial: How to launch your ads with your remarketing audience // 00:04:01
What is Google Ads?
Google Ads, formerly known as Google AdWords, is an advertising platform that allows you to create ads for Google’s Search and Display Networks, YouTube, Gmail, and certain apps.
What is Google Ads remarketing?
Remarketing means using ads (or other forms of marketing) to target an audience that has already interacted with your business.
Google Ads remarketing helps you identify that already engaged audience and show them ads to help them become customers.
When you’re ready to get started with remarketing, you need to have a few things in place.
In order to collect audience data, you need to have a Google Ads account linked to the place your audience is coming from. This may come in the form of a Google Ads tag on your website, a connection between your Ads account and YouTube, or even a connection between your Ads account and Google Play.
How do you create a remarketing audience?
Trevin will tell you that in the video, so take a few minutes to see what he has to say. Getting started with a Google Ads remarketing list isn’t as difficult as it may sound. There are a few requirements to use your remarketing list, however, so you’ll want to make sure you make note when Trevin talks about it in the video.
The requirements may change by the time you see this video, so do your research before making any final decisions.
📘 Want to learn more about Google Ads remarketing?
Tips for creating your ads: https://www.webfx.com/ppc/learn/remarketing-goals/
Remarketing best practices: https://www.webfx.com/blog/marketing/4-remarketing-best-practices/
How remarketing works: https://www.webfx.com/blog/marketing/how-does-remarketing-work/
Tips for hitting your remarketing goals: https://www.webfx.com/ppc/learn/remarketing-goals/
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