Google Ads Custom Segments are the combination of the old Custom Intent and Custom Affinity audiences. While the setup is pretty familiar, there are some definite changes after Google combined these audiences. This video will showcase how Custom Segments work. We’ll cover the three inputs advertisers have to create Custom Segments. Then we’ll go over a few of our favorite Custom Audiences to create. Last, we’ll show how to implement the new Custom Segments into your ad group targeting.
Full video transcript: http://www.paidmediapros.com/blog/google-ads-custom-audience-segments/
0:46 – Three Signals Google Uses to Comprise Your Audience
2:21 – Inputs Advertisers Use to Create Custom Segments on Google Ads
3:59 – How to Create Custom Segments in Google Ads
4:35 – Settings Around Interests and Behaviors Included in Custom Segments
7:10 – Creating Custom Segments with URLs
8:29 – Joe’s Suggested Custom Segments to Create in Your Accounts
11:50 – How to Apply Custom Segments to Campaign Targeting
#googlecustomaudiences #googleadscustomaudiences #customintentaudiences
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