Learn how to get started with Google Analytics 4: installation, interface, reports, conversions, configuration, and more.
If you are looking for a GA4 tutorial, this is your first step. Get a broad picture of what is available and later dive deeper into certain topics (that I mentioned at the end of this video).
Also, take a look at the timestamps and useful resources below.
=== TIMESTAMPS OF THIS GOOGLE ANALYTICS 4 TUTORIAL ===
00:00 – Intro
01:05 – Create Google Analytics 4 property
05:36 – Overview of the Admin panel in Google Analytics 4
09:16 – Google Analytics demo account
10:26 – Google Analytics 4 reports – Home + insights
12:29 – Google Analytics 4 realtime reports
15:00 – Acquisition reports
16:19 – Engagement reports
18:29 – Monetization reports
19:51 – Demographics and tech reports
21:11 – Conversions and events
22:44 – Analysis Hub
25:36 – Audiences in GA4
27:47 – DebugView
28:23 – Install Google Analytics 4 with GTM
35:33 – Running Google Analytics 4 and Universal Analytics in Parallel
38:47 – Enhanced Measurement + Register Custom Dimension
41:32 – Track custom events with GA4
46:50 – Configure conversions in GA4
48:23 – Additional tagging options in Google Analytics 4
52:33 – Final words + next steps
=== LINKS AND RESOURCES MENTIONED IN THIS VIDEO===
📕 FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions. Reports
https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20ga4%20%20tutorial%202021
✭ Google Analytics 4 DEMO account
https://support.google.com/analytics/answer/6367342?hl=en
✭ Google Analytics 4 Funnel Reports (in Analysis Hub)
https://www.youtube.com/watch?v=9lKfsWJz7ts
✭ Exploration reports in Google Analytics 4 (Analysis Hub)
https://www.youtube.com/watch?v=f_ygmXjB-U8
✭ Create, edit, and archive audiences in Google Analytics 4
https://support.google.com/analytics/answer/9267572?hl=en
✭ Google Ads integration with Google Analytics 4
https://support.google.com/analytics/answer/9379420?hl=en
✭ Edit, pause or remove a remarketing list (Google Ads)
https://support.google.com/google-ads/answer/3176171
✭ Google Tag Manager Tutorial for Beginners (with GA4 examples):
https://www.youtube.com/watch?v=1dwk_erXAko
✭ How to Install Google Tag Manager
https://www.youtube.com/watch?v=YtAFGs3vMI0
✭ Google Tag Manager Tutorial for Beginners (with GA3 examples)
https://www.youtube.com/watch?v=wVBqNDH5kNQ
✭ Custom dimensions in Google Analytics 4
https://www.youtube.com/watch?v=p2LTMQkf8X0
✭ Conversion tracking in Google Analytics 4
https://www.youtube.com/watch?v=Do_I-IPycf0
✭ Create and Modify events in Google Analytics 4
https://youtu.be/ekp6dcCXXb8?t=2515
✭ How to create a Universal Analytics property when GA4 is the default
https://www.youtube.com/watch?v=su2RzhnP_88
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius/
#googletagmanager #googleanalytics4
Update: Google Announced that Universal Analytics will stop collecting data on July 1st, 2023. So right now, the recommendation is to start using only GA4 when you work on a new project.
amazing man!!! Thank you 🙂
thanks for video <3
Thank you so much for the tutorial. This was very informative and very clear.
Google Analytics (Although base on easy concept) it can be very tricky to understand it for new users. This course helped a lot. <3
I have one question though. In my website, Clicking "purchase" involves more steps, so I do not want to consider it to be a conversion YET. What can I do to to have the website send "Purchase completed" for example? cause if I depend on the purchase button event alone, the results might not be accurate.
Thank you
not useful, just a waste of time. he only gives bold lines but not in detail.
Hey Julias, I am not being able to select a date range for more than 2 months in the Exploration tab in GA4. I have selected 14 months data retention period from settings. Still not being able to do so… Can you please help in this case?
Hi Sir, Please help me… I am unable to understand how to connect GA 4 with Google Data Studio and also if they are getting connected but their no data shown in GDS.
Díky!
Thank you, I needed this video