Google Analytics 4 tutorial 2021 (1 hour GA4 course)

Google Analytics 4 tutorial 2021 (1 hour GA4 course)

Learn how to get started with Google Analytics 4: installation, interface, reports, conversions, configuration, and more.

If you are looking for a GA4 tutorial, this is your first step. Get a broad picture of what is available and later dive deeper into certain topics (that I mentioned at the end of this video).

Also, take a look at the timestamps and useful resources below.

=== TIMESTAMPS OF THIS GOOGLE ANALYTICS 4 TUTORIAL ===

00:00 – Intro
01:05 – Create Google Analytics 4 property
05:36 – Overview of the Admin panel in Google Analytics 4
09:16 – Google Analytics demo account
10:26 – Google Analytics 4 reports – Home + insights
12:29 – Google Analytics 4 realtime reports
15:00 – Acquisition reports
16:19 – Engagement reports
18:29 – Monetization reports
19:51 – Demographics and tech reports
21:11 – Conversions and events
22:44 – Analysis Hub
25:36 – Audiences in GA4
27:47 – DebugView
28:23 – Install Google Analytics 4 with GTM
35:33 – Running Google Analytics 4 and Universal Analytics in Parallel
38:47 – Enhanced Measurement + Register Custom Dimension
41:32 – Track custom events with GA4
46:50 – Configure conversions in GA4
48:23 – Additional tagging options in Google Analytics 4
52:33 – Final words + next steps

=== LINKS AND RESOURCES MENTIONED IN THIS VIDEO===

📕 FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions. Reports
https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20ga4%20%20tutorial%202021 />
✭ Google Analytics 4 DEMO account
https://support.google.com/analytics/answer/6367342?hl=en />
✭ Google Analytics 4 Funnel Reports (in Analysis Hub)
https://www.youtube.com/watch?v=9lKfsWJz7ts />
✭ Exploration reports in Google Analytics 4 (Analysis Hub)
https://www.youtube.com/watch?v=f_ygmXjB-U8 />
✭ Create, edit, and archive audiences in Google Analytics 4
https://support.google.com/analytics/answer/9267572?hl=en />
✭ Google Ads integration with Google Analytics 4
https://support.google.com/analytics/answer/9379420?hl=en />
✭ Edit, pause or remove a remarketing list (Google Ads)
https://support.google.com/google-ads/answer/3176171

✭ Google Tag Manager Tutorial for Beginners (with GA4 examples):
https://www.youtube.com/watch?v=1dwk_erXAko />
✭ How to Install Google Tag Manager
https://www.youtube.com/watch?v=YtAFGs3vMI0 />
✭ Google Tag Manager Tutorial for Beginners (with GA3 examples)
https://www.youtube.com/watch?v=wVBqNDH5kNQ />
✭ Custom dimensions in Google Analytics 4
https://www.youtube.com/watch?v=p2LTMQkf8X0 />
✭ Conversion tracking in Google Analytics 4
https://www.youtube.com/watch?v=Do_I-IPycf0 />
✭ Create and Modify events in Google Analytics 4
https://youtu.be/ekp6dcCXXb8?t=2515 />
✭ How to create a Universal Analytics property when GA4 is the default
https://www.youtube.com/watch?v=su2RzhnP_88 />
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius/

#googletagmanager #googleanalytics4

11 thoughts on “Google Analytics 4 tutorial 2021 (1 hour GA4 course)”

  1. I have one question though. In my website, Clicking "purchase" involves more steps, so I do not want to consider it to be a conversion YET. What can I do to to have the website send "Purchase completed" for example? cause if I depend on the purchase button event alone, the results might not be accurate.

    Thank you

  2. Hey Julias, I am not being able to select a date range for more than 2 months in the Exploration tab in GA4. I have selected 14 months data retention period from settings. Still not being able to do so… Can you please help in this case?

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