Google Analytics Settings Variable in Google Tag Manager: You MUST use it

Google Analytics Settings Variable in Google Tag Manager: You MUST use it

Without a doubt, the most popular tool that is being implemented in Google Tag Manager is Google Analytics. But once you have dozens of Universal Analytics tags that have some settings configured in a specific way (e.g. cross-domain tracking), it becomes really frustrating to update each one of them when you want to make a change to one of these generic settings.

Luckily this can be avoided thanks to the Google Analytics Settings variable.

With this variable, you can configure the most common settings and all GA tags that use that variable will automatically inherit all the settings.

=== LINKS ===

✭ Intermediate/Advanced Google Tag Manager course https://www.analyticsmania.com/courses/intermediate-google-tag-manager-course/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20ga%20settings%20variable%202020

✭ Blog post: DOM Element variable in Google Tag Manager https://www.analyticsmania.com/post/dom-element-variable-in-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20ga%20settings%20variable%202020

✭ Google Tag Assistant (Chrome extension) https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius/

#googletagmanager

3 thoughts on “Google Analytics Settings Variable in Google Tag Manager: You MUST use it”

Leave a Comment

Your email address will not be published.