Google Discovery Ads are now available worldwide. While they appear to be similar to Display campaigns, Discovery Ads are actually their own campaign type in Google Ads. This new campaign type will help advertisers scale their reach using some specific placements on YouTube, Gmail, and the Discover feeds. This video will show you how to set up Google Discovery Ads, where your campaigns will show, the two ad formats within this campaign type, and finally how the reporting for Discovery Ads differs from other reporting you may be using in Google Ads.
0:37 – Where Google Discovery Ads can show
1:39 – Setting up a Google Discovery Ads campaign
3:45 – Content exclusions for Google Discovery Ads
5:10 – Targeting options for Google Discovery Ads
7:45 – Google Discovery ad formats
12:19 – Reporting for Google Discovery Ads
#googlediscoveryads #ppc #googleads
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