Google & Microsoft Ads: Language Settings Explained

Google & Microsoft Ads: Language Settings Explained

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Hey all!

In this video, I explain in more detail what the language settings are when creating your Google/Microsoft ads.

A lot of people have this confused because it’s not very clear what exactly these settings do, so let’s dive into it.

The main point I want to bring across in this video is that selecting the language will NOT translate your ads into the language you select. A lot of people think that if I select French as my language in my Google ads or Microsoft ads campaigns, then these platforms will automatically translate my ads into French.

However that is not the case and instead, your ads will be shown to people who Microsoft/Google deems to be “French-speaking”.

And that’s pretty much all there is to it. By selecting any given language, you are telling Google/Microsoft to show your ads to people that understand that language.

And that’s all!

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