Google Tag Manager Button Click Tracking (2021) for Google Analytics 4 (GA4)

Google Tag Manager Button Click Tracking (2021) for Google Analytics 4 (GA4)

Learn how to set up Google Tag Manager to track button clicks into Google Analytics 4 (GA4). In this video, you will learn how to use variables, tags, and triggers in Google Tag Manager to track button clicks on your website into Google Analytics. You will walk through two examples covering a button for an email newsletter and an add to cart button.

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You can use Google Tag Manager to track button clicks on your website. For example, you can use a trigger in Google Tag Manager to track when someone adds an item to their shopping cart, when they complete a form on your website, or click another button. In most cases, you will be able to use one of the built-in variables in Google Tag Manager to identify the particular element someone clicks. You can then use the value of the variable to configure a trigger that controls when to fire a tracking tag (for example, a Google Analytics 4 event tag).

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10 thoughts on “Google Tag Manager Button Click Tracking (2021) for Google Analytics 4 (GA4)”

  1. Man there's only 2 things this month that have really got me feeling so damn irritated and that's trying to renew my health insurance through the Healthcare marketplace … and Tag Manager. The amount of convoluted BS you need to do to simply say "hey GA, when someone presses ButtonX record that for me. Thanks". I've watched this video 5 times and still can't get my head around how it all connects yet I can code complex CSS, HTML, PHP and build Ikea furniture.

    Does anyone know of an article or video that simply shows the most basic version or steps of ONE SIMPLE EXAMPLE to get GA to record ONE button click using Universal Analytics in Tag Manager? Thank you in advance.

  2. Hi love the excellent videos.

    Question: Is there a way to set up GTM GA4 to pull in events for all Click IDs or Click Classes instead of creating a GTM tag for every button click we want to track as a conversion in GA4? Kind of like using the page_view event in GA4 and using page_location to specify the page to be a conversion?

    I have set up a GTM tag that does pull in the Click IDs into GA4 named all_button_click_ids and for the event parameter for each event it is pulling each click ID in. But don't know how to set up the conversion in GA4 to get it to track a specific button click ID.

    In the Configuration>Create event I have event_name as "equals" all_button_click_ids but not sure how to specific the specific button with the ID gform_submit_button_29 as the specific conversion event I want to track as a conversion. I feel I'm close, any help would be great, thanks!

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