Google Tag Manager Event Tracking for Google Analytics

Google Tag Manager Event Tracking for Google Analytics

Learn how to use Google Tag Manager to track custom events occurring on your website, including: downloads, outbound links, embedded videos, forms, mailto links, social widgets
and even scroll depth.

You’ll learn how you can make use of Komito Analytics, a free, open source script that allows you to automatically track a range of custom website interactions.

RESOURCES:

Get Komito Analytics: https://datamart.github.io/Komito/integration/

My blog post covering Komito Analytics: https://www.lovesdata.com/blog/tracking-forms-magically

TWEET THIS VIDEO: http://lovesdata.co/oH11H

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10 thoughts on “Google Tag Manager Event Tracking for Google Analytics”

  1. Great video but I am having some issues. Any idea why I don't see Komito scroll and download events inside my google analytics? I have it enabled, but I don't see these two events coming into GA. Others are coming.

  2. i think there could be more pre-setup explained. do i need to have a google analytics property and view created? what's the difference between the tag manager ID and tracking ID code snippet generated? which one should i paste to the top of my html page? how do i link

  3. Don't try testing this if you got your IP filtered. You will spend hours wondering why its not working =)

    Thnks for an awesome tut. Now off to the next video for Goals =)

    PS, I got your book next to me on the desc

  4. Thanks for the video!! Very helpful!

    It wasn't working for me until I deleted an <img> that was inside the <a> that has the class name. For some strange reason it doesn't track the click on the <a> when it has an image inside.

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