Google Tag Manager Tutorial for Beginners (2022)

Google Tag Manager Tutorial for Beginners (2022)

A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4)

If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1.5-hour video, I’ll show you how to:
– Create your first container
– Create your first tags in GTM (we’ll use Google Analytics 4)
– How to make sure that your setup works properly
– And how to publish those changes (so that Google Analytics would start measuring your website traffic).
Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality.


00:00 – Intro
00:34 – What is Google Tag Manager?
05:00 – Create an account and container
08:32 – Account overview
12:36 – How to install Google Tag Manager
16:45 – Tags, triggers, and variables
22:10 – Quick introduction to Google Analytics 4
32:07 – Tags. Tracking pageviews with Google Analytics 4
37:59 – Testing tags
48:36 – Publishing tags
53:06 – Implementing custom scripts
55:39 – Quick introduction Google Analytics 4 event tracking
01:03:41 – Triggers
01:11:39 – Event tracking (with GA4)
01:32:14 – What you should do next


✭ Free E-book: Google Tag Manager for Beginners

✭ Course: Google Tag Manager Masterclass for Beginners

=== LINKS ===

✭ How to install Google Tag Manager

✭ Google Tag Manager Preview Mode not Working? Here’s how to fix it

✭ Chrome Extension: Tag Assistant Companion

✭ Documentation: Automatically tracked events in Google Analytics 4 />
✭ Documentation: Google Analytics 4 recommended events />
✭ Documentation: Enhanced Measurement Events

📕 Free e-book: Getting Started with Google Analytics 4


✭ Facebook
✭ Twitter
✭ Linkedin

#googleanalytics4 #googletagmanager

10 thoughts on “Google Tag Manager Tutorial for Beginners (2022)”

  1. Thank you so much for sharing this and I really learned a lot from your channel! Here is a quick question, I got a very weird situation. Tag assistant shows me that I connected it successfully (I also check the code as instructed in your video) but on the top left corner or the Tag assistant, it says "Not Connected" and there is another message says "Debug window closed". Then I tried to reopen it, but it doesn't work at all. I have no idea where the problem is.

  2. Thank you so much for the video. I am a beginner and have some questions. I have a landing page with GTM and GA4 where people can read about a course, then after clicking a button they go to a different page where they can pay for the course. So my questions are: Do I only need one GTM? And have that GTM in both websites and two properties of GA4? Or only one property of GA4? I am confused… Thank you

  3. Your videos are super informative, organized, and overall well produced. Thanks for taking the time to share your knowledge.

    I was having issues with setting up my conversions. I created a click conversion in google ads, but it continues to be “unverified” and isn’t picked up when I use the troubleshoot version.

    However, when I debug the page with google tag manager, the conversion is showing up on the left. I see “element click, conversion, link click” in the events. However, google ads doesn’t seem to pick up the conversion, just GTM. Any input would be appreciated.

  4. Amazing work, generous information, i have watched it 3 x times and am sure i will be watching it more and more, you made my head spinning, certainly will be joining your master class soon. Thanks a million for the great work, well articulated and organized information. peace !

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