Google Tag Manager Tutorial // Lesson 5 // Tracking Conversions with Triggers

Google Tag Manager Tutorial // Lesson 5 // Tracking Conversions with Triggers

This is lesson five in our Google Tag Manager training series. In this video, you’ll learn how to track conversions using custom triggers in Google Tag Manager. You’ll learn how to configure a Google Ads conversion tracking tag, and how to set up a Google Analytics 4 (GA4) event tag to report on a custom conversion.

YOUR EXTRA RESOURCES:
○ Regular Expressions cheat sheet – https://lovesdata.co/h5m9a0
○ Google Ads videos – https://www.youtube.com/watch?v=bvG8YXpKqvc&list=PL1vNrn711L8TabCKAbtEpmTb8vr8q6mfM />○ Google Ads Fundamentals course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals
○ Google Tag Manager course (paid) –https://www.lovesdata.com/courses/google-tag-manager

GOOGLE TAG MANAGER TUTORIAL SERIES:
○ Part 1: Getting started – https://youtu.be/4nXYvFXzxV4
○ Part 2: Adding additional tags – https://youtu.be/WUkzkhi5z_4
○ Part 3: Preview and test tags – https://youtu.be/PrnlFDs3h2o
○ Part 4: Migrating to GTM – https://youtu.be/WYSCgN3auLc
○ Part 6: Clicks, buttons, and forms –https://youtu.be/UZ2umlnPBjk
○ Part 7: Bonus tips and resources –https://youtu.be/gn5aEaD_P9k

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8 thoughts on “Google Tag Manager Tutorial // Lesson 5 // Tracking Conversions with Triggers”

  1. hi,i have question please,can i link google analytic with google ads to track conversions without use google tag manager between them,
    note,i want use landing page not website.

  2. Hi Benjamin, the last one,GA4 Quantity Event tag at 9:01, with the setting of "event parameters : parameter name: item_list_name & value {{Click ID}} " will we be able to track the number that the user choose? The variable {Click ID} isn't just the string " quantity"?

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