Google Tag Manager Tutorial // Lesson 6 // Tracking Clicks, Buttons, and Forms

Google Tag Manager Tutorial // Lesson 6 // Tracking Clicks, Buttons, and Forms

In this video, you will learn how to track clicks, buttons, and forms using Google Tag Manager. This is lesson six in our Google Tag Manager training series. We’ll create custom triggers to send data to Google Analytics 4 (GA4) and you can apply the same methods to send data to Universal Analytics (and other platforms too).

JUMP TO A SECTION:
0:51 Tracking clicks
5:03 Tracking buttons
8:20 Tracking forms

GOOGLE TAG MANAGER TUTORIAL SERIES:
○ Part 1: Getting started – https://youtu.be/4nXYvFXzxV4
○ Part 2: Adding additional tags – https://youtu.be/WUkzkhi5z_4
○ Part 3: Preview and test tags – https://youtu.be/PrnlFDs3h2o
○ Part 4: Migrating to GTM – https://youtu.be/WYSCgN3auLc
○ Part 5: Tracking conversions – https://youtu.be/FRTHAg8pGVo
○ Part 7: Bonus tips and resources –https://youtu.be/gn5aEaD_P9k

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10 thoughts on “Google Tag Manager Tutorial // Lesson 6 // Tracking Clicks, Buttons, and Forms”

  1. Another great tutorial. Thanks for all the value you pumped into these! The footer of my pages has an option to follow by business on Instagram. If I want to track those clicks, do I use "Click URL" custom variable?

  2. Great work. Does your paid course explain the reasons and choices behind configuration in GTM4? One can follow your methods but not the reasons behind choosing and creating correct configuration strategy.
    I would like to understand this topic more.

  3. How would one configure the tag to fire on a form only when the fields are filled in + button clicked? I've been getting some false conversions – button is clicked for submission, but the form is not filled out.

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