Learn about Google’s new Global Site Tag (gtag.js). What is it? What are the benefits? What if you’re using Google Tag Manager? Do you need to migrate? We’ll cover all these questions.
The new Global Site Tag is designed to streamline tagging on your website. It’s been created by the team that develops Google Tag Manager at Google and replaces the previous analytics.js tag for Google Analytics and the previous conversion.js conversion tracking tag from Google AdWords.
If you’re using the Google Analytics analytics.js tracking code: https://developers.google.com/analytics/devguides/collection/gtagjs/migration
Customizing gtag.js for Google Analytics: https://developers.google.com/analytics/devguides/collection/gtagjs/
If you’re using AdWords conversion tracking: https://support.google.com/adwords/answer/7548399
EXTRA GOOGLE TAG MANAGER RESOURCES:
Benefits of using Google Tag Manager: https://www.youtube.com/watch?v=-PWlPQIk9Mg
/>Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0
/>Tracking embedded YouTube videos with Google Tag Manager: https://www.youtube.com/watch?v=XGxbhu9-FWc
/>Tracking site search without query parameters using Google Tag Manager: https://www.youtube.com/watch?v=D_vLHRB4kOw
/>My Google Tag Manager course: https://www.lovesdata.com/courses/google-tag-manager
JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL
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