gtag.js (Global Site Tag) – What is it? And do you even need it?

gtag.js (Global Site Tag) – What is it? And do you even need it?

Learn about Google’s new Global Site Tag (gtag.js). What is it? What are the benefits? What if you’re using Google Tag Manager? Do you need to migrate? We’ll cover all these questions.

The new Global Site Tag is designed to streamline tagging on your website. It’s been created by the team that develops Google Tag Manager at Google and replaces the previous analytics.js tag for Google Analytics and the previous conversion.js conversion tracking tag from Google AdWords.

EXTRA RESOURCES:

If you’re using the Google Analytics analytics.js tracking code: https://developers.google.com/analytics/devguides/collection/gtagjs/migration
Customizing gtag.js for Google Analytics: https://developers.google.com/analytics/devguides/collection/gtagjs/
If you’re using AdWords conversion tracking: https://support.google.com/adwords/answer/7548399

EXTRA GOOGLE TAG MANAGER RESOURCES:

Benefits of using Google Tag Manager: https://www.youtube.com/watch?v=-PWlPQIk9Mg />Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 />Tracking embedded YouTube videos with Google Tag Manager: https://www.youtube.com/watch?v=XGxbhu9-FWc />Tracking site search without query parameters using Google Tag Manager: https://www.youtube.com/watch?v=D_vLHRB4kOw />My Google Tag Manager course: https://www.lovesdata.com/courses/google-tag-manager

JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL

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10 thoughts on “gtag.js (Global Site Tag) – What is it? And do you even need it?”

  1. I have a weird question, should I insert only on of the codes on my website? (G4A (gtag) or Tag manager)? which one is better?
    I had them both on my site by mistake and after setting tags for GUA and G4A on tag manager, I saw a sudden decrease in my bounce rate to 1%.

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