How to Change Attribution Models in Google Ads

How to Change Attribution Models in Google Ads

You can change the attribution model used for your conversions in Google Ads. In this video you will walk-through the steps you need to take to change attribution models. You’ll also learn about the different models available in Google Ads, including last click, first click, linear, time decay, position based and the data-driven model.

EXTRA RESOURCES:

Understanding attribution models in Google Analytics: https://www.youtube.com/watch?v=R5iAvF8sHpQ />Google Ads conversion tracking: https://www.youtube.com/watch?v=VxFJcfqsbFE />Getting started with Google AdWords: https://www.youtube.com/watch?v=kshBPb-qUTw />
JOIN MY FREE GOOGLE ANALYTICS COURSE:
http://lovesdata.co/rJ0WL

SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata />
Welcome to my YouTube channel! I’ll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google Ads and Google Analytics. Thanks for your support!

3 thoughts on “How to Change Attribution Models in Google Ads”

Leave a Comment

Your email address will not be published.