How To Create A Facebook Ad For Beginners

How To Create A Facebook Ad For Beginners

In this video, I’ll show you how to create a Facebook ad if you are a beginner or if it’s been a while since you created and ran a Facebook ad.

This Facebook advertising tutorial works for agencies, business owners, selling physical or digital products, or pretty much any type of ad you want to run on Facebook and on Instagram.

And I do update this video each year since Facebook updates their ad platform often.

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I’ll also have resources in the description for more in-depth learning.

To get started, you do need a personal Facebook page and a business page.

Start by going to business.facebook.com

You can create an ad account here and link it to your personal Facebook page.

You also need a Facebook Business Page. Make sure you already have one creator.

Once you do, jump into Business settings on Facebook business manager. The most important thing here is adding your business page and creating an ad account. You can also add your Instagram account here if you want to turn Instagram ads.

You should also update your business info to make sure everything is up to date.

Here is the structure of Facebook ads.
Business Manager / Add Ad Account / Ad manager / Campaign / Ad Set / Ads

You can use Facebook Audience Insights to figure out who to target with your Facebook advertising.

Using page transparency to see what other ads people run in your niche to get better ideas of what your ad should look like and what it should say.

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10 thoughts on “How To Create A Facebook Ad For Beginners”

  1. Very detailed and easy to follow format. Thanks!! One more thing to add, there is a vast majority of different tools you can use to increase your ad's performance. For example the one I ran into recently: you can advertise competitor's audience by inserting their link (FB or Instagram or FB group) to LeadEnforce service. What you need to do is to share the created audience with your personal FB Ad Account and then launch ads as usual. Take into account

  2. Wow!! best video for begginers. Thanks for thinking about the begginers.
    One question I run a campaign but they don't accepted but they are send me traffic to my web site Should I delete this campaign and make another brand new.
    An the Facebook Pixel is for every campaign or is only one time for all the campains.
    Thanks a lot Im subscribed.

  3. Thank you but this is not helpful, I am coming from the future (i.e. 2021) and the settings are different from the ones in the video. I couldn't even find the first page you are talking about, couldn't find where to add new Ads Accounts, so I couldn't follow anything afterward.

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