How to Create a Google Ads Performance Max Campaign

How to Create a Google Ads Performance Max Campaign

In this video, you will learn how to create a Performance Max campaign in Google Ads. A Performance Max campaign will automatically show your ads across Google’s advertising networks, so your ads can appear on Google search results, sites on the Google Display Network, and more. We will walk-through the steps to create a new campaign and you will learn about the different elements that make up a Performance Max campaign.

JUMP TO A TOPIC:
0:00 Introduction
0:51 Create a Performance Max campaign
1:05 Select conversion goals
1:46 Set a daily budget
2:27 Choose a bidding strategy
3:09 Set a location target
3:48 Create an asset group
8:26 Add an audience signal
9:45 Choose ad extensions
10:19 Review and publish the campaign
10:56 Conclusion

YOUR EXTRA RESOURCES:
○ Google Ads tutorial –https://youtu.be/FJC_-UUJ0PE
○ Tracking conversions – https://youtu.be/VxFJcfqsbFE
○ Linking Google Analytics (Universal Analytics) – https://youtu.be/jK8jYaMP-QY
○ Linking Google Analytics (GA4) – https://youtu.be/zLcmOK_xu9E
○ Google Ads Fundamentals course (paid) –https://www.lovesdata.com/courses/google-ads-fundamentals
○ Google Ads Advanced course (paid) –https://www.lovesdata.com/courses/google-ads-advanced

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#performancemaxcampaign #googleads #googleadsperformancemax

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10 thoughts on “How to Create a Google Ads Performance Max Campaign”

  1. is it okay to mix all those audience signals at different stages of the funnel in one asset group? Or should they be split into multiple?

  2. Yes please I would love to know your thought on the results you got from this campaign type. I am about to trial it for "in store visits" as a conversion for a local retailer.

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