In this video, you will learn how to create a Performance Max campaign in Google Ads. A Performance Max campaign will automatically show your ads across Google’s advertising networks, so your ads can appear on Google search results, sites on the Google Display Network, and more. We will walk-through the steps to create a new campaign and you will learn about the different elements that make up a Performance Max campaign.
JUMP TO A TOPIC:
0:00 Introduction
0:51 Create a Performance Max campaign
1:05 Select conversion goals
1:46 Set a daily budget
2:27 Choose a bidding strategy
3:09 Set a location target
3:48 Create an asset group
8:26 Add an audience signal
9:45 Choose ad extensions
10:19 Review and publish the campaign
10:56 Conclusion
YOUR EXTRA RESOURCES:
○ Google Ads tutorial –https://youtu.be/FJC_-UUJ0PE
○ Tracking conversions – https://youtu.be/VxFJcfqsbFE
○ Linking Google Analytics (Universal Analytics) – https://youtu.be/jK8jYaMP-QY
○ Linking Google Analytics (GA4) – https://youtu.be/zLcmOK_xu9E
○ Google Ads Fundamentals course (paid) –https://www.lovesdata.com/courses/google-ads-fundamentals
○ Google Ads Advanced course (paid) –https://www.lovesdata.com/courses/google-ads-advanced
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#performancemaxcampaign #googleads #googleadsperformancemax
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Thanks for sharing!!! Maybe you can help me with this question: Are there any video specs? Does it have to be uploaded to youtube?
Thank you Benjamin.
You always make very nice, clear and time driven videos. That's why I like your channel very much.
How about tracking with UTM for performance max?
Hi, what if we have 2 different products and both have different creative assets and keywords. Should we create 2 performance max campaigns in that case?
is it okay to mix all those audience signals at different stages of the funnel in one asset group? Or should they be split into multiple?
how to attract potential customers to the site?
Yes please I would love to know your thought on the results you got from this campaign type. I am about to trial it for "in store visits" as a conversion for a local retailer.
Check out the results of the Performance Max campaign in this video 👉 https://youtu.be/Gwq95xRoIvg
Can i create performance max campaign as the first campaign on an ad account that has just been created, Knowing that there is no conversion data yet?
what would be a good asset group name if im a residential painter and trying to get more leads?