How to Exclude Referrals in Google Analytics 4 (GA4) // New Feature

How to Exclude Referrals in Google Analytics 4 (GA4) // New Feature

Learn how to exclude referrals in Google Analytics 4 (GA4) using the new ‘List Unwanted Referrals’ feature. This is an important configuration option to use if you have added your GA4 tag to multiple domains to collect insights as users navigate between your websites.

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7 thoughts on “How to Exclude Referrals in Google Analytics 4 (GA4) // New Feature”

  1. Hey! If i just add my website to the list, will it exclude self-referrals?
    Also, I got confused when you mentioned Google Tag Manager: which custom events do we need to set-up this in GTM?

  2. You may want to clarify (or correct me if I am missing something) the interaction with cross-domain measurement. According to the GA4 help page titled "Identify unwanted referrals": A self-referral is referral traffic that can originate from pages within your own domains. By default, Analytics will not identify traffic as referral when: The referring website is a result of a cross-domain measurement setup, e.g. when a user navigates across domains that you have configured in your domains list and the current page contains the linker parameter _gl.

  3. Anyone here still facing self referral issues despite configuring your own domain in the 'list unwanted referrals'?

    Ideally we shouldn't even need to be adding own domain in this list, but we saw a terrible number of conversions being attributed to own domain.

    Hasn't solved yet.

  4. Great video!
    Is this the feature I should use when I want to exclude parts of my site from collecting data?
    I have an educational platform, and I want to exclude all traffic from the courses (logged in customers) from my analytics..

    Thanks and keep up the good videos, they are very helpful!

  5. Hey Guys! Hoping someone has had a similar challenge and can advise here:

    I have a client who has a button on their site that leads to a subdomain. So I've set up subdomain tracking in GTM and Google Analytics 4 and it's tracking correctly across the two. Problem is, when a user comes in through Google Ads, clicks on the button, and completes a form on the subdomain, GA4 is picking it up as referral traffic and doesn't assign the conversion to Google Ads 😭😭

    Would adding the client domain to the referral exclusions list enable GA4 to attribute the conversions to Google Ads?

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