How to link Google Analytics 4 (GA4) to Google Ads

How to link Google Analytics 4 (GA4) to Google Ads

In this video, you will learn how to link your Google Analytics 4 (GA4) property to Google Ads.

WHAT TO WATCH NEXT:
○ GA4 and Google Search Console – https://youtu.be/s95US0HeRJ4
○ Creating remarketing ads with Google Analytics – https://youtu.be/DmyhreJS37Y
○ Tracking conversions with GA4 – https://youtu.be/OD6kj7awY9s

#GoogleAnalytics4 #GoogleAds #GA4

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10 thoughts on “How to link Google Analytics 4 (GA4) to Google Ads”

  1. Thankyou for making these videos they helped me out a lot with google and im so glad there is the internet and people to learn from haha.

    But anyways i do have a question.. Im not sure if you will respond or not but here it is:

    Basically im wondering what you think is better, GA4 or UA. Also i have created a new property that is UA and GA4 property "Create both a Google Analytics 4 and a Universal Analytics property" — There was an option for this to select it so i did. The only difference that i know of between GA4 and UA is how data is tracked. UA is based on user, session, etc and GA4 is event-based. Im wondering what your thoughts are and which one i should use for my business and website. Also my site is a shopify store. Shopify does not currently have a section for GA4 and that is the reason i chose to go with both "Create both a Google Analytics 4 and a Universal Analytics property". And by doing this it has allowed me to install a UA tracking code on my shopify store.

    But anyways, im just wondering what your thoughts are on this? And what i should do. Hope you respond!

  2. Thank you for doing these videos. It would helpful if you would show where to see the data in the interface. For example, there used to be a menu for Google Ads under Acquisition, but its gone now. Where do you see the Google Ads data now?

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