Pei Ling Ho, global creative director of Creative Works, explains how using different storytelling techniques is the key to building great ads on YouTube.
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0:16 Key to building great ads on YouTube
0:44 Why digital video is important
1:20 Traditional TV ads versus digital video ads
1:53 Digital ad storytelling
2:03 The heartbeat arc
2:44 5 keys to great hooks
3:33 Optimizing for mobile
4:11 Embrace testing