How to think about building effective ads for YouTube

How to think about building effective ads for YouTube

Pei Ling Ho, global creative director of Creative Works, explains how using different storytelling techniques is the key to building great ads on YouTube.

The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies and tools directly from the Google experts who develop, analyze, and oversee their creation. Get the latest techniques from the experts who understand them best.

At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.

Watch more How To Think About videos here: https://youtube.com/playlist?list=PLNBdIP33wJ3rGE4VeZepkM-FZKVBOSZ7C />
Time Stamps
0:00 Intro
0:16 Key to building great ads on YouTube
0:44 Why digital video is important
1:20 Traditional TV ads versus digital video ads
1:53 Digital ad storytelling
2:03 The heartbeat arc
2:44 5 keys to great hooks
3:33 Optimizing for mobile
4:11 Embrace testing
5:00 Recap

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