How to Track Transactions with Google Analytics Enhanced Ecommerce Functionality

How to Track Transactions with Google Analytics Enhanced Ecommerce Functionality

In this video, we take a look at how to implement the enhanced ecommerce functionality in Google Analytics by using the Transaction Tracking feature and with the help of Google Tag Manager.

#GoogleAnalytics
#EnhancedEcommerce
#Measure

Links

Ecommerce Tracking – GA.js
You are going to learn how to calculate custom metrics, change their metrics name, layout your dashboard, build the visualizations required, build filter and date controls and make it all look pretty.

The template can be found at http://measureschool.com/facebookdashboard

Previous video: http://bit.ly/2uoa4qA

Links mentioned in the video:

Full Playlist: http://bit.ly/2hkwUx4
Google Data Studio: https://www.google.com/analytics/data-studio/
Google Sheets: https://www.google.com/sheets/about/
Supermetrics: http://bit.ly/2hmxvOR

FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description />
FREE Analytics Course:
https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description />
🎓 Measure Masters Membership:
https://measureschool.com/products/measuremasters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description />
🔀 GTM Copy Paste – Our Chrome extension
https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa

💻 Register for our GTM Bootcamp: https://measureschool.com/gtm-essentials-training-bootcamp-waitlist/?utm_source=video&utm_medium=youtube.com&utm_campaign=description />
🚀 Hire us:
https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description />
📚 Recommended Measure Books:
https://kit.co/Measureschool/recommended-measure-books

📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear

📡 Our Live Streaming Software: https://restream.io/join/YXLM2

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10 thoughts on “How to Track Transactions with Google Analytics Enhanced Ecommerce Functionality”

  1. So, if we're not using WordPress, we can't really apply this, unless we've got some coding skills?
    My client is using prestashop, and I'm trying to get the Facebook API to work for her.

  2. Summary:
    1. Enable e-comm tracking in GA settings.
    2. Create data layer on thankyou or order-confirmed page of your website
    3. Create tag in GTM to forward the data layer to GA

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