How to Write Outreach Emails (That Won’t Get Ignored)

How to Write Outreach Emails (That Won’t Get Ignored)

This video shows you how to write outreach emails that convert. Today, outreach is a necessity for successful link building, exposure, and influencer marketing. This tutorial shows you how to write good outreach emails that won’t get ignored.

Bloggers and SEOs have quickly discovered that the “publish and pray” method does not work. In order to get backlinks, you need to engage in blogger outreach and connect with people who can help you achieve your goals.

Whether you want higher Google rankings, your content to be shared on social media, or to engage in joint ventures, mastering the art of cold emailing will propel you closer to your end game.

This tutorial covers everything from the basics of email outreach to advanced tactics like scaling your outreach with third-party tools like Buzzstream, Mailshake, and Pitchbox.

There are plenty of examples in this tutorial to help stir some creativity for your own link building and outreach campaigns.

Here’s what you’ll learn in this video:

1. How to identify the “right” person to send your email to.
2. How to write and send a pitch that converts (including email subject lines).
3. How to scale “personalized” emails (merge tags).
4. How to send an effective follow-up email.


1:12 Forget about generic emails you send to everyone
1:47 Find the right email address for the right person
3:50 Write a solid pitch
6:38 Use tools that support bulk email sending
8:08 Set up a follow-up sequence

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11 thoughts on “How to Write Outreach Emails (That Won’t Get Ignored)”

  1. Hey Sam, you said that we need to give value if we want links.
    How can a new site with little traffic convince someone to link to us instead of our competitor. [We actually do have better content:)]

  2. Hi Sam,

    What are you thoughts around if these outreach emails fall under the CAN-SPAM Act? The relevant quote from the SPAM Act – " It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites."

    Essentially the cold emails covered in your video are promoting whatever site you link and usually those sites are affiliate or other commercial sites.

  3. Hi Sam Sir,
    I am Gajesh Naik 12 years old programmer, blogger, YouTuber, podcast host, and a proud user of Ahrefs with 2 years old SEO experience.
    Sir, How can I contact you? Here's my email:
    Are you there on Linkedin?
    Thank you!
    Gajesh Naik
    Your Big Fan

  4. Hi Sam,
    Love your videos.

    What do you thing about the given strategy?
    Creating web 2.0 domains on (Medium, Blogger, WordPress, Wix and Strikingly)
    Posting unique articles and linking to the main site randomly after couple of days.

  5. hey sam you said at the end to stop copying people's email from screenshots or blog post. Can you tell us what's the correct method of obtaining those businesses' email address? If you done a video please share the link

  6. 9:20 what do you mean? Content that I link in the email where they go to my website? Or what content are you suggesting?
    How do we add value to them other than telling them that we shared their video?

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