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Which would be a huge move as the whole premise of PPC started as “tell us the most you’re willing to pay for a click”
Which gave advertisers control. But since then Google’s focus has been on larger advertisers with a lot of budget and conversion data
Who benefit the most from smart bidding, where as low volume smaller advertisers don’t
So are Google Ads going to end manual CPC? Well I think it may happen sooner than you think, but why?
Well that’s because Bing have announced that they are going to scrap manual CPC and migrate all advertisers on to ECPC by default
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