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Going over the campaign level: 0:51
Going over the ad group level: 4:51
Going over the ad level: 7:02
In this video, I cover how to set up an entire Bing Ads campaign from scratch to finish starting from the campaign level, going to the ad group, then finishing with the ad itself. The settings are pretty much the same with some really minor differences with Google AdWords in certain areas, such as split testing, tracking, conversion tracking, etc… The interface and layout for creating a new campaign is also a bit different, so I cover how to set everything up for you here.
– Campaign level: the first thing you will see after creating your Bing Ads account is an interface that looks extremely similar to Google AdWords. You will need to click on ‘create campaign’ and then select the objective of your campaign – similar to what we did with our Facebook Ads playlist (https://www.youtube.com/watch?v=qMmQulZxhxM&list=PLS46f4aLJ2hPG5J4MiEPg6cd7FRrYScd0&index=1). For the purpose of this video, I go with the simple website clicks goal, but you can really select whatever matches your business, and if you select ‘conversions’, you will need to make sure you will be able to input the conversion pixel on the page you need, something we will do in a later tutorial as well.
After you do that, you will need to insert a campaign name, budget, language, location, and targeting. For the targeting option, you can select whether you want to target people who LIVE in a specific country you are targeting, or people who SEARCH for your country. This difference is important to understand because they are 2 completely different things. Targeting people who LIVE in the country is just that – if you are targeting people in the US, only people living right now in the US will see your ad. If you are targeting people SEARCHING for your ad, then your audience doesn’t have to live in the US – they can merely type in any keyword you have included in your list, and add the country in the search bar. You may be wondering what the point of this is and how it can benefit you, but it can actually be very useful if you are promoting a tourist agency and want to target people who want a tour in a specific country without necessary using that as keywords.
– Ad group level: the difference between the campaigns is all the things you have just edited – location, targeting, budget, etc… the difference between ad groups is the keywords. So after you create your campaign, you need to add keywords to your ad group so that when you create ads, those ads will trigger based on the keywords that are typed in. You would also need to input your website URL here (no idea why since that should go in the ad level), but aside from that you should be good to go!
– Ad level: this is the final part of creating your first Bing Ads campaign. You would basically input your headline, URL, tracking URL (we will get into that in another tracking video), text, etc… to actually attract the audience to go to your site based on the keywords you have input. Later on, we will go over how to quickly split test all your ads to determine which copy works best over the other ones, but you should be done creating your first ad after this!
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