Microsoft Ads: How to Handle a Sudden “Landing Page Mismatch” Ad Disapproval

Microsoft Ads: How to Handle a Sudden “Landing Page Mismatch” Ad Disapproval

Complete Step-by-Step Microsoft (Bing) Ads Masterclass:

Link to Kody’s Advanced Bing Ads training course if you want to master Bing ads:

If you need help with a specific issue and want me to personally take a look at your setup, I can help! Check out the ‘My Services’ section of my blog:

Hey all!

In this video, I cover how to handle a “landing page mismatch” disapproved ad in your Microsoft ads account.

This assumes you have followed my previous video on properly creating an ad with final URL/tracking template link on Microsoft: />
This is something that can happen occasionally and isn’t done by a Microsoft rep, but rather by the system automatically, so don’t message a MIcrosoft ads rep right away.

Instead, just make a small change in the ad, such as adding a period or a comma in some place and submit the ad for approval again – it should get approved if it was approved the first time.

If the system automatically disapproved your ad for this reason – let it handle it by itself here.

So be sure to watch that to make sure you are following all the steps correctly first and the destination mismatch isn’t due to a legitimate problem.

But that’s pretty much it and how you handle a landing page mismatch disapproval when your ad links in fact do match!

That’s it!

Like my Facebook page!

Thanks for watching, and I’ll see you in the next video!

6 thoughts on “Microsoft Ads: How to Handle a Sudden “Landing Page Mismatch” Ad Disapproval”

  1. Hi Ivan ,
    does loading google or bing with hundreds of( relevant ) keywords is better for quality score and thus lowers cpc ,
    or is it better to select small number e.g. ( 25 keywords ) which is also ( relevent but with high search volume e.g.1000/ month )
    , my goal is to decrease my campaigns costs .

Leave a Comment

Your email address will not be published.