Learn how to use Path Exploration reports in Google Analytics 4 and see what your users do and how they behave on a website.
UPDATE: Path Analysis is now called Path Exploration. You can find it by clicking EXPLORE on the left sidebar of GA4.
These new reports are an alternative to behavioral flow and goal flow reports in Universal Analytics (GA3)
=== LINKS ===
📕 Free e-book: How to get started with Google Analytics 4
✭ Google Analytics 4 demo account
✭ Chrome Extension: Data Layer Inspector
✭ Intermediate/Advanced Google Tag Manager course
=== TIMESTAMPS ===
00:00 – Intro
01:07 – Interface of Path Analysis
08:33 – Examples of Path Analysis
16:46 – Additional Tips
18:38 – 4 ideas for Path Analysis
20:57 – Final words
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===