Product Listing Ads Tutorial To Set Up Google Shopping AKA PLAs

Product Listing Ads Tutorial To Set Up Google Shopping AKA PLAs

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In this video I’m going to show you how to make campaigns in AdWords for your product listing ads. So the first thing we’re going to look at here is this is actually for be dancewear this is not for the asana yoga clothing brand that I’ve been working on. So if you go to your products you can see that these are the different products I have available and for instance here’s some SKUs or some item IDs

Blue dance skirts etc. etc. now if we go into google AdWords we see here that I have a bunch of the different campaigns and the way I have mine set up and I’d recommend setting them up is the campaigns are separated by the type of item it is and the reason is you’re able to use a better negative keyword targeting. So let’s walk through one of these campaigns. So I’ll make a new one I’ll make one that I’ve already have. So you can see it from scratch first go plus campaign shopping I’m going to call this one dance pants PL and I put a PL in the campaign name to signify product listing ads this is. So when I go in analytics I can see which of my campaigns or product listing ads and which ones are not Crunch you a country of sale we’re going to go to United States I’m just going to do only United States for me

Personally let’s say default bid of $20. and five dollars a day just to put something there and also put a schedule here like maybe you don’t want to show it in the mornings things like that you can create custom schedule change the times that you want to do it I’m not going to deal with that right now because this is just a for fun one. So actually I’ll call it dance pants PL fake just. So I know that later I should delete it save and continue now there’s a couple different ways to do it one way to do it is just make one general ad group which you can do I like doing different I like doing a specific ad group for every product it’s really up to you what you want to do on that. So I’m going to call this green dance pants just for now just to show you one thing you can do instead is go like this and then subdivide it by item ID. So let’s go save and continue’. So that would give you a group with a lot of different options here. So you basically put all your products into one group there’s

Other ways you can do it as well. So let’s show some of the other ways you can do it find my. So that’s one way in another way you can do it is let’s make another ad group. So I’ll add ad group here ad group now I’ll just call it a group number two and then you can subdivide by product type save and continue’ and now it’s subdivided by product type. So these are like dance pants are like red Irish dance skirt green everything else there’s a few in there : this is all my different leggings everything else. So those are some of the ways that you can divide it this one is divided by the number basically the product number. So that’s everything in this category in this product group right here but the way that I ultimately like to do it let me show you how I would do it. So ad groups ad group create one ad group yes or no I just do it like this and let’s say dance pants fake save and continue’ then it takes you here what you can do is click that little plus sign go buy item ID or add bulk values manually. So now at this point you can copy and paste your bulk values right here I’m going to pull it from my data feed depending on how you’re doing how you did it if you did it automatically it’s a little bit different you just you take the numbers one by one but I’m going to pull it from my data feed. So this is my data feed here and I did this manually I could do a separate video if you guys are interested in how to do a manual data feed but let me go down. So we see these are a bunch this is basically the item ID this is the title the description a link to the actual product an image link the GTIN and nan I don’t have I don’t have a GTIN because that’s just the way my brain works the brand is my own brand I go this is the category product category pink lycra and then product type at the end here 2:07 alright.
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10 thoughts on “Product Listing Ads Tutorial To Set Up Google Shopping AKA PLAs”

  1. I know these videos take time, but any chance of redoing this in the new adwords … pick one product and create a google shopping campaign and then associate it to a google adwords campaign

  2. I need your help. How can i export woo commerce product to google merchant product feed so that i could run google shopping ads on adword. Please help with free plugin who can generate xml file or anything except creating sheets for that.

  3. Hey Travis! Great stuff as usual! One question i have. When do i kill a product? Do i do it if i have spent more than the profit margin on it without a single sale or do i keep eliminating keywords one after the other everytime they cross the profit margin. This is confusing.

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