Segments in Google Analytics 4 (GA4) – Types of segments and how to configure them in GA4

Segments in Google Analytics 4 (GA4) – Types of segments and how to configure them in GA4

Learn how to create segments in Google Analytics 4 (GA4), including the differenced between user, session and event-based segments. You will walk-through how to create segments based on geographic location and the traffic sources people have used to find your website.

JUMP TO A TOPIC:
0:00 Introduction
0:34 Where you can use segments in GA4
2:00 Creating segments in GA4
3:28 User, session, and event segments
5:14 Geographic segment in GA4
8:08 Traffic acquisition segment in GA4
10:43 Using parameters with segments
13:09 Conclusion

YOUR EXTRA RESOURCES:
○ Tracking events in GA4 –https://youtu.be/N5mGXJLrtrs
○ Conversion tracking for GA4 – https://youtu.be/8AIQD0Uhxn8
○ Getting started with GA4 – https://youtu.be/iJyGEuiIjOk
○ GA4 Complete Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
○ GA4 Mini-Course (paid) – https://www.lovesdata.com/courses/google-analytics-4-mini-course

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My book: https://amzn.to/2FTQ8SX

SAY HELLO!
○ My blog – https://www.lovesdata.com/blog-welcome
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