Setting up Google Ads Remarketing with Google Analytics (including GA4 and Universal Analytics)

Setting up Google Ads Remarketing with Google Analytics (including GA4 and Universal Analytics)

Learn how to setup remarketing in Google Ads, including how to create audience lists and apply a list to a new remarketing campaign. In this video, you will walk-through how to create audience lists using Google Analytics (including in GA4 and Universal Analytics), creating a custom combination list, and using the dedicated Google Ads remarking tag.

YOUR EXTRA RESOURCES:
○ Getting started with GA4 –https://youtu.be/iJyGEuiIjOk
○ Link GA4 (previously ‘App + Web’) to Google Ads – https://youtu.be/zLcmOK_xu9E
○ Link Universal Analytics to Google Ads –https://youtu.be/jK8jYaMP-QY
○ Getting started with Google Tag Manager –https://youtu.be/HgtsfqQMFnw

JUMP TO A SECTION OF THIS VIDEO:
0:33 Introduction
1:00 Check Google Ads is linked to Google Analytics
2:10 Create audience lists in GA4 (Google Analytics 4)
5:35 Create audience lists in Universal Analytics
8:14 Find audience lists in Google Ads
8:38 Creating a ‘Custom Combination’ list
9:38 Create audience lists in Google Ads
11:46 Setting up a new remarketing campaign
13:27 Conclusion

#googleads #remarketing #googleanalytics

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10 thoughts on “Setting up Google Ads Remarketing with Google Analytics (including GA4 and Universal Analytics)”

  1. Just to make sure: if you've configured a list via Universal Analytics, you don't need to create a Custom Combinations list or an audience remarketing list in Google Ads?

  2. Thank you. I have a question – should you follow googles ads recommendations to optimise your campaign or ignore them? Every day they show ways to improve by 2-3%, should we implement the changes or continue manually even if optimisation is lower

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