Tracking is a very important component of your digital marketing and advertising strategies. Without implementing tracking the right way, you can’t make much progress as every optimization decision within your advertising platform as well as on your website depends on data. With the new Analytics 4 in place now, there are many challenges advertisers and website owners face on the conversion tracking front. In this video, I have fully covered the process of implementing Shopify eCommerce tracking for Google Analytics 4 using Google Tag Manager. There are no missing data/links or vague demonstrations. You just have to follow the process to a T in order to implement your tracking in a smooth and seamless manner.
In the video, I have demonstrated how you can implement the data layer within Shopify, how you can create custom data layer variables within Google Tag Manager, set up event triggers, set up Analytics 4 Global and Analytics 4 Event tags, and test whether or not the tracking is working after the setup process is complete.
You can access the eCommerce data layer used in the video here (it’s dynamic and doesn’t require any changes): https://docs.google.com/document/d/1Xomtb5pTwHFmiypeLJB3BvpQT1Z3NTBGyZ7ZIdOsT5U/edit