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Why are these 3 types of traffic important?: 0:28
What are the 3 types of traffic: 1:15
What you can do now: 7:39
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In this video, I wanted to discuss with you the 3 types of traffic and how this pertains to YOU in your online marketing endeavors.
The 3 types of traffic is discussed in Russell Brunson’s book ‘DotCom Secrets’ (if you want the full review/summary of that, click the link in the description). It is also mentioned in the Affiliate Bootcamp free of charge.
So why am I making a separate video for it here?
Because this is something I wanted to stress, and not everyone has read DotCom Secrets or joined the Affiliate Bootcamp. Even those that did read it or joined, may not have thoroughly understood it nor taken action yet.
This topic is important for 2 reasons:
It will help YOU understand where you stand in the online marketing world.
It will spur you to take action if you haven’t already.
I will explain how in the upcoming slides. But this is the purpose and intention of this video.
What are the 3 types of traffic?
1. Traffic you control – Google ads, Facebook ads, any form of PAID traffic…
2. Traffic you don’t control – blogs, YouTube channel, Facebook page, any form of traffic that you get for free out of nowhere…
3. Traffic you OWN – email list, subscribers, followers, etc…
If you are JUST starting out in online marketing, you will most likely not have traffic you own (unless you already have some following from whatever you were doing previously).
You must BUILD the traffic you OWN by investing with time and money into traffic you CONTROL and traffic you DON’T control.
(1) And (2) may generate short term profits for you – but for how long, you don’t know. The bids for keywords may become more expensive any day, the products you are promoting may become obsolete…
Traffic you OWN then becomes a long-term and reliable solution… assuming you deliver what the people signed up for were promised.
My YouTube channel is traffic I OWN, but on the side I invest in traffic I control and traffic I don’t control (also my YouTube channel and my blog – but people who find my content valuable subscribe/follow), thus building my list across the different domains.
So why is this knowledge important?
Because hopefully now, you can see exactly where you stand in terms of online marketing – are you building your brand, or reaping some short-term profits always being ready on the move?
Nothing is wrong with raking in some short-term profits, but would it not be much more effective to also build your own list?
Hopefully now, by breaking down these forms of traffic, you will take action and build yourself – invest in yourself and your list – not just paid traffic or SEO.
Russell talks a lot about this in Expert Secrets – you ARE an expert in something, even though you may not know it – so get out there and make something happen – start a blog, start a podcast, start a YouTube channel!
Luckily, I started doing all this BEFORE reading and learning about this – but it’s not too late if you are just hearing about this now.
Here is the point of this video –
GO OUT THERE AND MAKE YOURSELF KNOWN. IF NOT YOURSELF, FIND A WAY TO OFFER SOME VALUE TO PEOPLE BY OFFERING THEM SOMETHING IN RETURN FOR A LIST WHEN PROMOTING A PRODUCT.
This list will then serve you for life whereas paid traffic and SEO is only temporary.
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