Tutorial // Google Analytics Cost Data Import
In this video, you’ll learn how to import advertising cost data from advertising networks into Google Analytics.
This allows you to compare the performance of your AdWords campaigns to other networks, like Facebook, Twitter, LinkedIn, Bing and more.
Importing cost data is also covered in this blog post: https://www.lovesdata.com/blog/cost-data-import
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This is very detailed and helpful. Thanks for making this.
How do you like to differentiate paid social from organic social in GA?
Great tutorial! I just wondered if this is done after the campaign or if you are able to track the costs by uploading the file? 🙂
When you go to the import data and click it, why does it say permission denied? what would be the next step?