Updated 2020 Tutorial // How to Link Google Analytics and Google Search Console

Updated 2020 Tutorial // How to Link Google Analytics and Google Search Console

How to link Google Analytics and Google Search Console, including an overview of verification, important differences between Search Console reports and Google Analytics, and the steps you need to take.

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○ Access Google Search Console – https://search.google.com/search-console/
○ Google Search Console verification – https://support.google.com/webmasters/answer/9008080?hl=en />○ Using Google Search Console reports – https://www.lovesdata.com/blog/google-search-console
○ Understanding not provided keywords – https://www.lovesdata.com/blog/not-provided-keywords

○ Using Google Search Console – https://youtu.be/m2PTskXupnM
○ Search Console reports with Google Data Studio – https://youtu.be/O4sIwhahak0

Once you’ve verified your website, Google Search Console provides a critical set of reports about the performance of your website in organic search results on Google. These reports let you understand how often people see your website in the organic search results, compared to how often people click through to your website. By linking Google Analytics and Google Search Console you will be able to access additional insights about how people find your website in Google Analytics. Once linked, Google Analytics will combine session and user data from the Google Analytics tracking code with data imported directly from Search Console. Yes, there are limitations to the data and reports, but it’s still important to link the platforms.

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10 thoughts on “Updated 2020 Tutorial // How to Link Google Analytics and Google Search Console”

  1. Hi Benjamin,

    I keep coming up against "Missing Permissions" when trying to view the Acquisition > Search Console >Landing Pages although I am the Admin on the account. Any assistance would be appreciated.

    Kind Regards,

  2. Thank you for this video. A question. Under "product linking" I do not have an [all products] button to click. Is there some feature I might have disabled preventing me from doing this?

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