Using Bidding Strategies in Google Ads

Using Bidding Strategies in Google Ads

Learn how to use the different bidding strategies in Google Ads, including automatic bidding and manual bidding. You’ll also walk-through where to adjust your bid strategies within your account and the impact of bid adjustments and daily budget on the final amount your spending for your campaigns.

#GoogleAds #BiddingStrategies

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EXTRA RESOURCES:

Quickest ways to master Google Ads: https://www.lovesdata.com/blog/learn-google-ads
Google Ads mistakes you need to avoid: https://www.lovesdata.com/blog/google-ads-mistakes
The ultimate Google Ads Glossary: https://www.lovesdata.com/blog/google-ads-glossary

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Welcome to my YouTube channel! I’ll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!

10 thoughts on “Using Bidding Strategies in Google Ads”

  1. Very detailed and informative. Are you able to do a series on how to parse and analyze the large data set using excel? I read blogs on how it could be done with excel but there aren’t many videos out on yt.

  2. I just watched 5 other tutorials on this subject from the best selling Udemy course to Youtube and this 9 min tutorial explains it better than all of them. Can we consider Manual CPC, CPA, and ROAS as the stages of a lead generation campaign? For instance, when we start a new product or new campaign and have little data about our target audience we may use Manual CPC, as we gather more data about our internal/sales conversion data, we can move to CPA, and then at a scale we can use ROAS and Maximize Conversions, and target search page location and target outranking share are advanced forms for? Of course maximize clicks and impressions is for brand awareness so keeping them separate, the rest kind of fall into 4-5 stages/levels of sophistication of campaigns? Does enhanced CPC fall into this spectrum at the most sophisticated campaigns/advanced stage of advertising success? Or Am I understanding it wrong? Thank you!!

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