Using Keyword Match Types with Google AdWords

Using Keyword Match Types with Google AdWords

Learn how to use the different keyword match types with your Google AdWords search campaigns.

You’ll learn about broad, phrase, exact and negative keyword match types. Plus broad match modified keywords and close variants.

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10 thoughts on “Using Keyword Match Types with Google AdWords”

  1. I've lost two google ads accounts since "circumventing systems policy". SInce I didn't had an idea about how google matchs the keywords. Thanks a lot. this is really awesome content.

  2. Just tried using the plus signs. Adwords will not take it. I get a message that says enter phrase without puncuation. Same with quotes. did adwords recently change the screens? there used to be three columns, exact match, broad match and ……something else.

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