Ways You Can Filter Data in Google Analytics – Google Analytics 4 (GA4) and Universal Analytics

Ways You Can Filter Data in Google Analytics – Google Analytics 4 (GA4) and Universal Analytics

What are the options for filtering data in google analytics? Great question! In this video, you will learn about the different ways you can filter data in Google Analytics 4 (GA4) and Universal Analytics.

JUMP TO A TOPIC:
0:00 Introduction
0:42 Filtering data in GA4
13:46 Filtering data in Universal Analytics
19:08 Conclusion

YOUR EXTRA RESOURCES:
○ Funnel exploration report in GA4 – https://youtu.be/xLxOLg5e7bA
○ Google Ads exploration report in GA4 – https://youtu.be/kiQFs5mTemk&t=290s
○ Segments in GA4 – https://youtu.be/oK1c73aDw9E
○ GA4 Complete Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
○ Segments in Universal Analytics –https://youtu.be/vVAy9KcoHpk
○ View filters in Universal Analytics – https://youtu.be/4RRSUJQUrCM
○ Universal Analytics Complete Course (paid) –https://www.lovesdata.com/courses/google-analytics

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3 thoughts on “Ways You Can Filter Data in Google Analytics – Google Analytics 4 (GA4) and Universal Analytics”

  1. Great video. Is there an url rewrite solution in GA4. In UA I used the search and replace – request URI, but I can't find a similar functionality in GA4. Thanks

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