What Is Attribution In Google Analytics? Learn About Attribution Models In Google Analytics

What Is Attribution In Google Analytics? Learn About Attribution Models In Google Analytics

Learn about the attribution models available in Google Analytics, including Google Analytics 4 (GA4) and Universal Analytics. You will learn about the last click, first click, linear, time decay, and position-based models you can assign to your marketing channels in Google Analytics.

YOUR EXTRA RESOURCES:
○ Guide to attribution models –https://www.lovesdata.com/blog/google-analytics-attribution-models
○ Getting started with GA4 –https://youtu.be/iJyGEuiIjOk
○ Google Analytics tutorial – https://youtu.be/ZRCAfFKtbg0

#GoogleAnalytics #Attribution

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7 thoughts on “What Is Attribution In Google Analytics? Learn About Attribution Models In Google Analytics”

  1. Thank you for the video. I am using this report but there's a client where I always get the (not set) and most of the traffic is Direct. What am I missing?

  2. Great video! May I ask, do you know if the model comparison tool factors in a view through interaction (touch point) from one of the Google products (dv360, cm360)? The reason I ask is that display advertising heavily relies on view-through interaction rather than click-through.

  3. Thanks a lot for this video. It helped me to go deeper in this subject to better understand the really useful steps in my conversion path… and the steps I can stop because they are not really used in real conversions.

    So great video and thanks again for your training.

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