Learn about the attribution models available in Google Analytics, including Google Analytics 4 (GA4) and Universal Analytics. You will learn about the last click, first click, linear, time decay, and position-based models you can assign to your marketing channels in Google Analytics.
YOUR EXTRA RESOURCES:
○ Guide to attribution models –https://www.lovesdata.com/blog/google-analytics-attribution-models
○ Getting started with GA4 –https://youtu.be/iJyGEuiIjOk
○ Google Analytics tutorial – https://youtu.be/ZRCAfFKtbg0
#GoogleAnalytics #Attribution
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Thank you for the video. I am using this report but there's a client where I always get the (not set) and most of the traffic is Direct. What am I missing?
I highly recommend watching these videos. There is a great effort.
keep on man… your content is very valuable
Great video! Really helpful
Fantastic video. The explanations are super clear and you made a complex topic easy to comprehend. Thank you!
Great video! May I ask, do you know if the model comparison tool factors in a view through interaction (touch point) from one of the Google products (dv360, cm360)? The reason I ask is that display advertising heavily relies on view-through interaction rather than click-through.
Thanks a lot for this video. It helped me to go deeper in this subject to better understand the really useful steps in my conversion path… and the steps I can stop because they are not really used in real conversions.
So great video and thanks again for your training.