Hey everyone, Chris Martinez with WebsiteIn5Days.com and today I’m going to talk to you guys about what REALLY matters for SEO in 2016.
The other day I was reading a great article on Entrepreneur.com and I learned what this guy Brian Dean at Backlinko discovered by analyzing over 1 Million Google Search results. Basically what he learned is what Google is looking at when they rank websites so if you want to be “on the first page of google” then listen up.
#1) Backlinks are still (very) important contrary to what some people are saying. According to Brian Dean, backlinks from a bunch of different QUALITY domains is still the #1 factor for raising your search engine rank. The key word is QUALITY so don’t go out and buy a bunch of spammy backlinks or you will shoot yourself in the foot.
#2) A Low Bounce Rate will mean better rankings. So basically the more people that come to your site, visit the homepage, and then visit another page on your site the BETTER. If they show up to the homepage and BOUNCE then that will hurt your ranking on google.
#3) Longer articles perform better than shorter ones- Google is all about showing the best content possible so a long, FANTASTIC article is more likely to get read than a short crappy one. Create great content that really educates the reader without regard to length and you will rank higher on google. Also longer content tends to be shared more socially which could also help your ranking.
#4) When you write only cover one topic- So instead of trying to cover 10 topics in a 20000 word article focus on just ONE topic in a 2000 word article and you’ll get much better results. Keep your content focused and you have a better chance of ranking.
#5) Site speed makes a difference- Google prefers sites that load fast and so do your customers so make sure that you optimize your website to load quickly on all devices.
So those are the top 5 things that matter to SEO in 2016, if you have any questions about this feel free to reach out to us at www.websitein5days.com or call us at 1-800-935-3168.
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