Why Burberry Burns Its Bags

Why Burberry Burns Its Bags

Why Burberry burned millions of dollars of its own stock.

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10 thoughts on “Why Burberry Burns Its Bags”

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  2. mate you talking to me about economics but you dropped out of school. I have a masters degree from Cambridge and work in the City why am I here?

  3. No need to burn excess; focus on making better quality products that you can charge for much more. In addition, product design can be better, in terms of clothing, better cutting; better styling, better quality, better craftsmanship n don’t produce in third world countries, or using third world country produce materials. That makes the brand a true luxury product.

  4. I kinda like the dramatic marketing audacity of burning their own stock! Hey, business is business… especially if it strengthens the brand and results in more profits and sales! As a result, they could always donate the quantified additional profits in CASH to charity! (instead of outdate stock and inventory) Although I must say this topic and case-specific and complex. These campaigns must be tested, studied, and analyzed to maximize the best outcome for the business as in the 2 cases you mentioned about the cars. Sometimes doing the immediately perceived "right thing" can have detrimental results that adversely affect the business in the long run. Great video! 🙂

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